Datalogz, a business intelligence ops company, engages Intake Media to deliver market research and high-quality content. Over the last six months, Intake Media has conducted interviews with 25 data leaders, delivered ebooks, blogposts, and social content, created video from live events and interviews, and served as a strategic advisor on integrating media with sales and event execution.
Intake Media and Datalogz executives conducted interviews with data leaders for the State of BI report. In addition to fueling creation of tentpole content, these interviews offered market insight into the market positioning and messaging, and provided a non-sales touchpoint with active leads. The company plans to incorporate the report into field marketing, social marketing, and PR channels.
Intake Media performed deep research in specific areas to create whitepapers in areas that aligned with Datalogz’ product offering, such as Capacity Monitoring in Microsoft Fabric.
Intake Media captured video, edited clips, and created social media posts at in-person events hosted by Datalogz. Drawing on Stephen Babcock’s extensive background organizing and attending tech events, Intake Media has also served as an ongoing advisor to the Datalogz team in event planning.
Intake Media has become a trusted service provider to the Datalogz team for thought leadership, PR, and video production.
Media is a cornerstone of the quarterly Future Frontiers event series, ensuring content from the event is shared well beyond the event itself.
The State of BI report continues to be shared and generate downloads, months after publication. Intake Media routinely creates eBooks for Datalogz to support key thought leadership and market positioning that is highly consumable for executives.