Build a Media Engine

1
Writing.
Media.
Content.
Events.
About project
Client
SysGit
Year
2025
Website
http://www.sysgit.io/

SysGit, a software company that accelerates engineering for defense systems, engages with Intake Media for project management, creative facilitation, and content development related to the company’s new brand, product, and positioning as an enabler of the U.S. defense industrial base. Intake Media collaborates with the company’s CEO, lead VC firm, and retained design agency to develop the brand, collateral, and content to drive the company’s early 2025 launch, and ongoing marketing efforts.

Work:

Intake Media provides fractional CMO services to support ongoing message development and content creation that enables founder-led sales in the DoD and DIB ecosystem.

Logo, creative facilitation and execution of design

Iterative message development, sourced from the team and network

Website, Copy and project management

Brand Collateral, Copy and Project Management for Postcards, Banner, Briefs

Whitepapers, Copy and Design, for distribution by allies and network

Thought Leadership, including blog and social marketing

Video, scripting, filming, editing, publishing

Launch Content, including announcement emails and video

HubSpot, transition to new brand and GTM

LinkedIn, transition to new brand and launch ad campaign

Video, including filming, editing, and publication

Paid Media, oversight and execution of advertising and sponsored content campaign with an industry news source

Ongoing CEO Support for project applications, conference presentations, and messaging

Outcomes:

SysGit emerged from a period of stealth with the successful launch of a new brand and product, positioned to dominate agile hardware engineering for the defense industrial base.

Content is produced and deployed regularly through multiple channels, and directly in support of one-to-one meetings, conferences, and major product updates.

Internally, the marketing and media function was elevated through ongoing engagement with Co-Founders and external design team. These days, our marketing Slack is bumpin’!